Understanding Symbols

Published: 18th January 2008
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Symbols reveal a myriad of meanings. They can either capture one main idea, or several others. This is because perspective varies. A country's flag is a very good example of symbols. After all, how could one piece of cloth successfully capture all the culture, history, and traits of one nation? Those who weaved the flag together must have poured a lot of thought to make it an effective symbol of their people. Even in today's most flourishing establishments, they make use of one logo. The very famous Golden Arch represents fast food giant McDonald's, and who could forget Col. Sanders of KFC? These symbols have become very successful in capturing what these establishments are about. Also, it has become a very powerful advertising tool.

These symbols appeal to a person's cognitive recall. This means that the more they see a certain logo, the more they remember. When a logo has achieved recall even without its name spelled beside it---that means success. So when one asks, "What luxury carmaker does that three-pointed emblem represent?" no longer are people surprised when the answer is Mercedes-Benz.

Capturing the performance and high-class design of a vehicle is difficult. This is why the emblem of vehicles is flaunted in front. Animals are also common among car companies. After all, what better comparison is there than an engine-powered car and a fast, fearless, tough animal? This idea is often found in the models produced by carmakers such as Ferrari, Lamborghini and Jaguar Take Ferrari's mighty steed. The horse has proven very ideal throughout history as Ferrari's cars continue to gallop suavely with impressive levels of horsepower, then till now. Jaguar's poised-to-leap feline is perfect for the hood.

Symbols are not just ornaments. They may happen to serve aesthetic purposes at times, but what they accurately represent is ultimately more important. This is why flags are respected and displayed high for all to see. The same thing goes for car emblems. They are located in front so that the car will be identified for its performance, history, and make.





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